Religious principles as marketing strategies: critical evaluation of its applications and impacts on financial institutions in South Eastern part of Sri Lanka

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Date

2016-11-10

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Faculty of Humanities and Social Sciences, University of Sri Jayawardenepura, Sri Lanka.

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Description

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Religious principles, Financial institution, Opportunities, Challenges, Strategies

Citation

5th International Research Conference on Humanities and Social Sciences. 10th November 2016. University of Sri Jayawardenepura, Sri Lanka, pp. 60.

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http://ir.lib.seu.ac.lk/handle/123456789/2663

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