Acceptance of mobile banking application services offered by Sri Lankan commercial banks

dc.contributor.authorGayan Nayanajith, D. A.
dc.contributor.authorDissanayake, D. M. R.
dc.contributor.authorWanninayake, W. M. C. B.
dc.contributor.authorDamunupola, K. A.
dc.date.accessioned2023-01-16T06:07:44Z
dc.date.available2023-01-16T06:07:44Z
dc.date.issued2021-09
dc.description.abstractMobile banking services enable customers to conveniently patronage financial services through smart mobile devices. Present research analyses the effect of subjective norms and security aspects on mobile banking acceptance. University students who use mobile banking services have been considered for sample selection. Finally, completed 287 self-administered questionnaires were utilized for the data analysis process. Technology Acceptance Model has been adapted by means of incorporating the subjective norms variable and security of e-services variable. ANOVA, ANCOVA as well as Hierarchical Linear Model (HLM) were considered in analyzing data. Formulated hypotheses of the study were supported by the results. Cross-sectional nature and restrains on sample selection were recognized as limitations. Findings would be beneficial for banks, mobile banking service providers/application developers, regulators and related stakeholders, alike. Contextual application of HLM analysis, incorporation of associated models, contribute to originality. In quest of knowledge in wide-ranging country, cultural and societal settings, future researches may integrate relevant theoretical models and diverse perspectives.en_US
dc.identifier.citationSri Lankan Journal of Technology (SLJoT), sp issue; pp.11-17.en_US
dc.identifier.issn2773-6970
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/6417
dc.language.isoen_USen_US
dc.publisherFaculty of Technology, South Eastern University of Sri Lanka, University Park, Oluvil.en_US
dc.subjectE-Servicesen_US
dc.subjectMobile Bankingen_US
dc.subjectOnline Bankingen_US
dc.subjectSubjective Normsen_US
dc.subjectTechnology Adoptionen_US
dc.titleAcceptance of mobile banking application services offered by Sri Lankan commercial banksen_US
dc.typeArticleen_US

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