Tourism in the Covid-19 pandemic: a perspective with SWOT analysis
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Faculty of Management and Commerce, South Eastern University of Sri Lanka.
Abstract
Over recent history, a huge number of diseases affected the human race, whereas the
Novel Coronavirus or Covid-19, remains the utmost noticeable pandemic disease. The
virus spreads with a distinct composition with a substantial concentration whereas
people around the biosphere were locked, imposed social distancing rules, and
restricted human mobility. Tourism considered a vital economic sector and contributes
foreign exchange earnings for a large number of countries. Tourism bonds people with
nature, cultures, livelihood, and entertainment by inspiring lives. Consequently,
international tourist arrivals have been declined by 70% to 75% ratio during the year
2020, within the first and second waves of the Covid-19 Pandemic. Since the sector is
more vulnerable to external environmental shocks, the outcome of this downturn is
severely affecting numerous economies, specially where the main foreign exchange
earnings is Tourism. Therefore, the author discusses the main highlights of the
downturn, followed by Strengths, weaknesses, Opportunities, and Threats (SWOT
Analysis) as a way forwarding strategy for the Tourism in the Pandemic.
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Journal of Management, 15(2); 14-21.