Impact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brands

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dc.contributor.authorHilal, Mohamed Ismail Mujahid
dc.contributor.authorMedis, Ajith
dc.date.accessioned2017-12-14T07:04:06Z
dc.date.available2017-12-14T07:04:06Z
dc.date.issued2017-11-15
dc.identifier.citation6th Annual International Research Conference - 2017, on “Optimizing enterprise through research excellence: technological change and innovation", p. 65.en_US
dc.identifier.issn2536-8869
dc.identifier.urihttp://ir.lib.seu.ac.lk/handle/123456789/2872
dc.language.isoen_USen_US
dc.publisherFaculty of Management and Commerce, South Eastern University of Sri Lankaen_US
dc.subjectSocial media marketingen_US
dc.subjectBrand equityen_US
dc.subjectFMCGen_US
dc.subjectBrand knowledgeen_US
dc.titleImpact of social media marketing in customer based brand equity: a mediating role brand knowledge in Sri Lankan FMCG brandsen_US
dc.typeArticleen_US

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6th Annual International Research Conference - 2017