Colors in human interaction for different categorical websites
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South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka.
Abstract
The websites are interconnected in globally to distributing the products
&services and millions of people have been interconnected them too. The success of any
websites is affected by how many users have been interact with the system.User interface of
websites should be more comfortable to gain a better human interaction. User interaction is a
psychological thing that focus on the design of computer technology.This study was done
mapping study to identify the research gap. Visual design elements,especially colors are the
key factors that can make higher human interaction.Selecting suitable visual design elements
with colors and allocating them attractively, is much of difficult to manage. Because the same
procedures or concepts of user interface design are not applicable for every categorical
website.Most of the time, selecting particular colors foruser interface design depends on the
knowledge of user interface designer and requirements.Managing color combinations to user
interface design according to the different category of websites is difficult to handle. In this
study there were two ways used as for the first, quantitative method for gaining the data from
the users regarding the website impression and colorsthroughout the ten selected websites
categories and as for the second,investigating the color involvement as overall, partitions of
the homepage, text and button was done by using three hundred websites.This study found
certain color combination for the website categories, partitions of the homepage, text and
button along with their background. User behaviours during the time it spend on the
homepage, were differently happened in the partitions of the homepage.Attractiveness,
perspicuity and stimulation impressions were differently depended on the environment of the
color in human interaction throughout website categories. This study defined the relationship
with the impression and the certain color combinations to the website categories.Furthermore,
if there is the way to use qualitative method to get this kind of data that would be more valuable
for this study.
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Citation
8th International Symposium 2018 on “Innovative Multidisciplinary Research for Green Development”. 17th - 18th December, 2018. South Eastern University of Sri Lanka, University Park, Oluvil, Sri Lanka. pp. 254-263.