Firm size and book-to-market equity on behavior of stock returns

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South Eastern University of Sri Lanka

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The aim of this paper is to examine the behaviour of stock returns of Sri Lankan companies with respect to two popularly known firm level characteristics: firm size and book-to-market equity, employing multi factor model for the period span from 2007 to 2011.Empirical findings from multiple regression analysis reveal that book-to-market equity has positive role in behavior of stock returns while firm size has expected negative direction in behavior of stock returns and not significant.

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Proceedings of the Third International Symposium 2013, pp. 45-51

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