1 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 THE CONTRIBUTION OF TRAVEL AGENCIES IN TOURISM INDUSTRY OF SRI LANKA: SPECIAL REFERENCE TO NEGOMBO MUNICIPAL COUNCIL AREA M.N. Fathima1 Correspondence: fathynisha143@gmail.com ABSTRACT Globally Travel Agencies (TA) play major role in the development of Tourism Industry (TI). In Sri Lanka, it is indispensable for the TI and its process. Therefore, this study is to explore the contribution of the TA in the growth of TI’s. The study was conducted Negombo Municipal Council (MC), which is situated in the Western coastal belt of Sri Lanka. The Objective of the research is to identify the contribution of the TA in Negombo MC Area and to identify the challenges, which are faced by TA in Negombo MC Area. There were limits to collect Quantitative data. Therefore Qualitative research method was used in this study. Unstructured interview and Questionnaire Survey were used for primary data collection. 29 TAs were randomly selected in Negombo MC Area for the data collection. Moreover, secondary data were collected through DS Division report, MC report, published and unpublished materials. According to the finding of the research, Sri Lankan TI has been received 18% contribution by TA of Negombo MC Area. Although those TA have been facing several challenges such as higher capital cost, planning and developing process, lack of human resource to handle modern technologies, competitiveness among TAs and etc. Many suggestions have been proposed to overcome the challenges by this study. Keywords: contribution, travel agency, tourism Ma;Tr; RUf;fk;: cyfyhtpa uPjpapy; Nehf;Fk;NghJ Rw;Wyhj;Jiwapd; tsu;r;rpapy;> Rw;Wyh Kftu;fs; ghupa gq;fspg;G nrYj;Jfpd;wdu;. me;jtifapy; ,yq;ifiag; nghUj;jtiuapy; Rw;Wyhj;JiwapYk; mjd; Kf;fpa nraw;ghLfspYk; ,d;wpaikahj xd;whf Rw;Wyh Kftu; epiyaq;fs; fhzg;gLfpd;wd. vdNt ,t;tha;tpd; %yk; Rw;Wyhj;Jiw tsu;r;rpapy; Rw;Wyh Kftu; epiyaq;fspd; gq;fspg;G njhlu;ghf Muhag;gl;Ls;sJ. 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Ma;tpd; KbTfSf;fika ,yq;ifiag; nghUj;jtiuapy; mjd; Rw;Wyhj;Jiw tsu;r;rpapy; 18 rjtPjkhd gq;fspg;G ,yq;ifapYs;s nkhj;j Rw;Wyh Kftu; epiyaq;fshy; toq;fg;gLfpd;wik Fwpg;gplj;jf;fJ. ,jpy; ePu;nfhOk;G khefuj;jpy; mike;Js;s Rw;Wyh 1 Department of Geography, South Eastern University of Sri Lanka. 2 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 Kftu;fspd; gq;fspg;G 27 rjtPjkhFk;. ,Ue;jNghjpYk; mit cau; %yjd nryT> jpl;lkply; kw;Wk; mgptpUj;jp nraw;ghLfs;> etPd njhopy;El;gq;fis ifahs;tjw;fhd kdpjtYg; gw;whf;Fiw kw;Wk; Nghl;bj;jd;ik Nghd;w gy;NtW rthy;fis vjpu;Nehf;ffpd;wd. vdNt Fwpg;gpl;l rthy;fis fl;Lg;gLj;jp> mtw;wpd; vjpu;fhy nraw;ghLfis Cf;Ftpg;gjw;fhd rpy El;gq;fs; ,t;tha;tpy; gup;Jiuf;fg;gl;Ls;sik Fwpg;gplj;jf;fJ. %yr;nrhw;fs; : gq;fspg;G> Rw;Wyh> Kftu;fs; 01. mwpKfk; Rw;Wyh vdg;gLtJ nghJthf fhyk; rhu;e;jJk;> Nfs;tp kw;Wk; tpepNahfk; vd;gtw;iw Nkw;nfhs;sf; $baJk; cyfyhtpa uPjpapy; gy;NtWgl;l fUj;Jf;fis Vw;W epw;ff;$baJkhd xU gjkhFk;. ,J njhlu;ghf gy;NtW tiutpyf;fzq;fs; fhzg;Lfpd;wd. mtw;Ws; kpfg; nghUj;jkhd tiutpyf;fzk;;> “xU jdpegu; jdJ nrhe;j ,lj;jpypUe;J> Fwpg;gpl;l xU ,lj;jpw;F nghOJNghf;F> tu;j;jfk; kw;Wk; Vida Nehf;fq;fspw;fhf gazk; nra;jy;> kw;Wk; njhlu;r;rpahf xU tUlj;Jf;Fk; Nkw;glhj fhyg;gFjpapy; mq;F jq;Fjy; Nghd;w nraw;ghLfis cs;slf;fpa eltbf;if Rw;Wyh vdg;gLk;” (UNWTO, 2010). mjhtJ Rw;Wyh eltbf;iffis Nkw;nfhs;sf;$batu;fs; Rw;Wyhg; gpuahzpfshf fUjg;gLfpd;wdu;. jdJ tho;tplj;jpypUe;J xU tUlj;jpw;F Nkw;glhj fhyg;gFjpf;Fs; xU gpujhd jsnkhd;Wf;F ahjhapDnkhU Kf;fpa Nehf;fj;ij mbg;gilahff; nfhz;L tp[ak; nra;Nthu; Rw;Wyhg; gpuahzp vd;wiof;fg;gLtu;. mt;thwhf cyfpd; gy ghfq;fspy; ,Ue;Jk; tpLKiw ehl;fis fopg;gjw;fhf nry;yy;> nghOJNghf;F kw;Wk; Xa;T fhyj;ij fopg;gjw;fhf nry;yy;> tpahghu Nehf;fpy; nry;yy;> kUj;Jt eltbf;iffspw;fhf nry;yy;> fy;tp eltbf;iffis Nkw;nfhs;s nry;yy;> Vida eltbf;iffspw;fhf nry;yy; vd Nehf;fq;fis mbg;gilahff; nfhz;L Rw;Wyh eltbf;iffs; Nkw;nfhs;sg;gLfpd;wd. 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Rw;Wyhf; ifj;njhopy; vd;gjw;F gpd;tUk; 3 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 tiutpyf;fzj;ijf; Fwpg;gplyhk;. “xU ehl;bd; nghUshjhuj;jpy; gq;F nfhs;sf;$ba Kf;fpa 12 epWtdq;fspdhy; (ngUk;ghYk; jdpahu; epWtdq;fshYk;> Fwpg;gpl;l rpy mur epWtdq;fshYk;) toq;fg;gLk; nghUl;fs; my;yJ Nritfs; ghu;itahsu;fshy; Efug;gLjy; Rw;Wyhf; ifj;njhopyhFk;.” Mdhy; ru;tNjr uPjpapy; Vw;Wf;nfhs;sg;gl;l xU Fwpg;gl;l tiutpsf;fzj;ij Rw;Wyhf;ifj;njhopypw;F Fwpg;glKbahJ. nghJthf xU ehl;bd; Rw;Wyhf; ifj;njhopy; tsu;r;rpapy; Kf;fpakhf gpd;tUk; 12 epWtdq;fspd; gq;fspg;G fhzg;gLtjhf If;fpa ehLfspd; cyf Rw;Wyh mikg;G Fwpg;gpl;Ls;sJ. 1. N`hl;ly;fs; my;yJ tpLjpfs; 2. cztfq;fs; 3. Gifapuj gazpfs; Nghf;Ftuj;J epiyaq;fs; 4. tPjpg;Nghf;Ftuj;J jupg;gplq;fs; 5. ePu; Nghf;Ftuj;J epiyaq;fs; 6. tpkhd epiyaq;fs; 7. Nghf;Ftuj;J rhjdq;fis thliff;F tpLk; epiyaq;fs;. 8. Rw;Wyhj;Jiw Kftu;fs; kw;Wk; Vida ,l xJf;fPL Nritfs; ‘Travel Agency and Reservation servies’ 9. fyhrhu Nritfs; 10. tpisahl;L kw;Wk; nghOJNghf;Fj; jsq;fs; 11. rpy;yiw tpahghu epiyaq;fs; (Fwpg;ghf Rw;Wyhf;fsq;fspw;F mUfhikapYs;s rpWFbirf;ifj;njhopy; nghUl;fis tpw;gid nra;Nthu;) 12. ehl;Lf;Nf cupj;jhd Rw;Wyhrhu; Vida tpw;gidahsu;fs; ,q;F Nkw;Fwpg;glg;gl;l epWtdq;fisg; nghUj;jtiuapy; Rw;Wyhj; Jiwapy; NeubahfTk; kiwKfkhfTk; gq;fspg;G nrYj;Jfpd;wik Fwpg;glj;jf;fJ. ,e;jtifapy; ,yq;ifiag; nghUj;jtiuapy; fle;j rpy jrhg;jq;fshf Rw;Wyhj;Jiwapy; cyfyhtpa uPjpapy; kpfTk; gpurpj;jp ngw;w ,lkhff; fhzg;gLfpd;wJ. ,yq;ifapy; fhzg;gLk; gy;NtW ,aw;if mk;rq;fs; Rw;Wyhg; gpuahzpfis mjpYk; Fwpg;ghf ntspehl;L gazpfis kpfTk; ftu;e;Js;sikNa ,jw;F gpujhd fhuzpnadyhk;. NkYk; ,yq;ifapd; Rw;Wyhj;Jiw tsu;r;rpapy; ,JNghd;w gy;NtW fhuzpfs; nry;thf;F nrYj;JtNjhL mtw;Ws; Rw;Wyh Kftu; epiyaq;fspd; gq;fspg;G Kf;fpakhdjhFk;. 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Nkw;F fiuNahu tyak;: ,t;tyakhdJ> fw;gpl;b> khuhtpy> kw;Wk; tha;f;fy; Nghd;w gFjpfis cs;slf;fpAs;sJ. 5. kj;jpa kiyehl;L tyak;: Etnuypah> gz;lhutis> kw;Wk; k];nfypah Nghd;w gFjpfis cs;slf;fp ,t;tyak; fhzg;gLfpd;wJ. 6. tuyhw;W efuq;fis cs;slf;fpa tyak;: ,t;tyaj;ijg; nghUj;jtiuapy; cyf ghuk;gupa efuq;fSs; gpujhd Ie;J efuq;fis (mEuhjGuk;> jk;Gs;is> fz;b> nghyd;dWit> kw;Wk; rPfpupah) cs;slf;fpAs;sJ. mit jtpu;e;J> `guiz> fpupj;jis> khj;jis Nghd;wdTk; ,t;tyaj;jpDs; cs;thq;fg;gLfpd;wd. 7. ehl;bd; Vida gFjpfs;: ahy> cltsit> t];fKt> gpd;dty kw;Wk; ,uj;jpdGup Nghd;w gFjpfs; ,jpy; mlq;Fk;. tpsf;fg;glk; : 3 khjpup vLg;G Kiw ,yq;if Rw;Wyhj;Jiw tsu;r;rpapy; Rw;Wyh Kftu; epiyaq;fs; Kf;fpa gq;fspg;ig nrYj;jfpd;wd vdyhk;. tpsf;fg;glk; 3 ,y; Fwpg;gpl;Ls;sthW ,yq;ifapy; fhzg;gLfpd;w gjpT nra;ag;gl;l nkhj;j Rw;Wyhj;Jiw Kftu; epiyaq;fspd; vz;zpf;if> 922 MFk;. ,tw;Ws; fk;g`h khtl;lj;jpy; khj;jpuk; 116 Rw;Wyh Kftu; epiyaq;fs; fhzg;gLfpd;wd. mtw;Ws; ePu;nfhOk;G khefupy; mikag;ngw;Ws;s gjpT nra;ag;gl;l 89 Rw;Wyh Kftu; epiyaq;fs; fhzg;gLfpd;wd. mtw;Ws; 29 Kftu; epWtdq;fs; khjpupfshf njupT nra;ag;gl;L Kjyhk; epiyj;juTfs; Nrfupf;fg;gl;ld. Rw;Wyh Kftu; epiyankhd;wpd; njhopw;ghLfs; ahit? ,yq;ifiag; nghUj;jtiuapy; Rw;Wyh Kftu; epiyak; vdg;gLtJ> mur my;yJ jdpahu; JiwAld; njhlu;Gilajhf fhzg;gLfpd;wJ. me;jtifapy; ,q;F> Nkw;nfhs;Sk; eltbf;iffisg; nghUj;jtiuapy; Rw;Wg; gazq;fis Nkw;nfhs;NthUf;Fj; Njitahd gy;NtW Nritfis toq;Fjy; kw;Wk; MNyhridfis toq;fy; vd;gdthFk;. ,jd; fhuzkhf Rw;Wyhg; gazpfspd; Neuk; kPjg;gLj;jg;gLtNjhL> gazk; ,yF gLj;jg;gLk;. ePu;nfhOk;G khefuj;jpy; fhzg;gLk; Rw;Wyh Kftu; epiyaq;fisg; nghUj;jtiuapy; Mff; Fiwe;jJ 04 egu;fis khj;jpuk; Copau;fshff; nfhz;l Kftu; epiyaq;fSk; fhzg;gLfpd;wd. khjpupfshf njupT nra;ag;gl;l Kftu; epiyaq;fspd; juTfSf;fika nghJthf xU Rw;Wyh Kftu; epiyaj;jpd; gzpfis tpsf;fg;glk; - 04 %yk; mwpayhk;. 9 2 2,yq;ifapy; gjpT nra;ag;gl;l Rw;Wyh Kftu; epiyaq;fs; 11 6 fk;g`h khtl;lj;jpy; Rw;Wyh Kftu; epiyaq;fs; 8 9ePu;nfhOk;G khefuj;jpYs; s Rw;Wyh Kftu; epiyaq;fs; 7 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 tpsf;fg;glk; 04 ,w;F mikthf> xU Kftu; epiyaj;jpy; gpujhdkhf 07 njhopw;ghl;L myFfs; fhzg;gLfpd;wd. ,it xt;nthd;Wk; xd;Wld; xd;W njhlu;Giladthf fhzg;gLfpd;wd. mit:  re;ijg;gLj;jy;: ,t; myfpy; cs;stu;fs; cs;ehl;L Rw;Wyhj;jsq;fs;> N`hl;ly;fs;> tpLjpfs; njhlu;ghfTk; Fwpj;j Kftu; epiyaq;fspD}lhf ngw;Wf;nfhs;sf; $ba Nritfs; njhlu;ghfTk; r%f tisj;jsq;fs; kw;Wk; ,izak; vd;wgw;wpd; Clhf ntspehl;L Rw;Wyhg; gpuahzpfis ftuf;$ba tifapy; tpsk;gug;gLj;jy; eltbf;iffis Nkw;nfhs;tu;.  tpw;gid: ‘Sales unit’ ,t; myFfspy; ,Ug;gtu;fNs Rw;Wyhg; gazpfs; kw;Wk; ntspehl;L Rw;Wyh Kftu; epiyaq;fSld; Neubj;njhlu;ig Nkw;nfhz;bUg;gu;. ,tu;fspd; ClhfNt gzf; nfhLf;fy; thq;fy; njhlu;ghd jfty; gupkhw;wk; Nkw;nfhs;sg;gLk;.  xJf;fPL nra;jy;: ,it xU Rw;Wyh Kftu; epiyaj;jpd; kpf Kf;fpa gFjpahFk;. Rw;Wyhg;gazpfspw;F Njitahd midj;J jq;Fkpl trjpfs;> czT> kw;Wk; Nghf;ftuj;J Nghd;w midj;J NjitfisAk; Kw;$l;bNa xJf;fPL nra;tJ ,tu;fsJ gzp. NkYk; ‘Reservation unit’ ,y; ,Ug;gtu;fs; Neubahf tpLjpfs; kw;Wk; N`hl;ly;fSld; njhlu;ig nfhz;bUg;ghu;fs;. tpsf;fg;glk; : 4 Rw;WyhKftu; epiyankhd;wpd; njhopw;ghLfs; %yk;: Ma;thsd;  fzf;fPl;ly; myF (Accounts unit): ,tu;fs; gzf;nfhLf;fy; thq;fSld; njhlu;ghd gzpfis Nkw;nfhs;tu;. Rw;Wyhg; gazpfsplkpUe;J gzk; ngw;Wf; nfhs;sy;> jq;Fkplk;> Nghf;Ftuj;J Nghd;wtw;wpw;F Njitahd gzj;ij itg;gpyply; kw;Wk; Copau;fspw;fhd rk;gsf; nfhLg;gdTfis Nkw;nfhs;sy; Nghd;w njhopw;ghLfis Nkw;nfhs;fpd;wd. mNjNtis epWtdj;jpd; tUlhe;j kw;Wk; khjhe;j yhgk;> el;lk; vd;gtw;iwAk; njhlu;r;rpahf gFg;gha;Tf;F cl;gLj;Jfpd;wd.  Kfhikj;Jtk; kw;Wk; nraw;gLj;jy;: ,tu;fs; xU Kftu; epiyaj;jpy; fhzg;gLk; ,af;Fdu;fshtu;. ,tu;fs; jkJ epWtdq;fspd; njhopw;ghLfs; njhlu;ghd Kfhikj;Jt nraw;ghLfs; kw;Wk; gy;NtW nraw;ghLfis mKy;gLj;jy; Nghd;w gzpfis Nkw;nfhs;tu;. mNjNtisapy; epWtdj;jpd; midj;J myFfSk; ,tu;fspw;F fPNoNa ,aq;Fk;.  kdpj ts Kfhikahsu;: ,tu;fs; epWtdj;jpy; gzpGupAk; Copau;fs; kw;Wk; ,af;Fdu;fs; Nghd;NwhUf;F ,ilNa ghykhf ,Ue;J nraw;glf; $batu;fs;. kdpj ts Kfhikj;Jtk; 'Human Resource Management' re;ijg;gLj;jy; 'Marketing' fzf;fPl;ly; 'Accounts' Kfhikj;Jtk; nra;jy; "Management" xJf;fPL nra;jy; 'Reservations' tpw;gid 'Sales' nraw;gLj;jy; 'Operation' 8 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 xU Kftu; epiyakhdJ ,q;F Fwpg;gplg;gl;l njhopw;ghLfis> mtutu; epWtdq;fspy; fhzg;gLfpd;w kdpjtYf;F Vw;g jdpj;jdp myFfshfNth my;yJ xl;Lnkhj;jkhfNth nraw;gLj;Jfpd;wd. nghJthf xU Rw;Wyh Kftu; epiyakhdJ> Nkyjpf Nritfis toq;Fjy; kw;Wk; gpuahzpfspw;F kdepiwthd G+uzkhd Nritfis toq;Fjy; Nghd;wtw;wpy; fhzg;gLk; Vw;wj;jho;Tf;F ,zq;fNt xd;W kw;nwhU epWtdj;jpypUe;J khWgLfpd;wJ vdyhk;. tpsf;fg;glk; - 5 : 2000 njhlf;fk; 2018 tiuahd fhyg;gFjpfspy; ,yq;if tUifje;j ntspehl;l Rw;Wyhg;gazpfspd; tpguk; (%yk;: www.sltda.lk) Nkw;nfhs;sg;gl;l Ma;Tf;F mika> fle;j 20 Mz;Lfspy; ,yq;iff;F tUif je;j nkhj;j Rw;Wyhg; gazpfspd; tpguq;fs; tpsf;fg;glk; 05 ,y; fhzg;gLfpd;wJ. mjpy; fle;j 2 jrhg;jq;fspy; ,yq;iff;F tUif je;j Rw;Wyhg; gazpfspd; vz;zpf;if fhl;lg;gl;Ls;sJ. ,jw;fikthf 2000 Mk; Mz;L ,yq;iff;F tUif je;j nkhj;j Rw;Wyhg;gazpfspd; vz;zpf;ifahdJ (293>170) mjidaLj;j fhyg;gFjpfspy; gbg;gbahf tsu;r;rpaile;j NghjpYk; 2009 Mk; Mz;L tiuapy; kpjkhd tsu;r;rpg;Nghf;ifNa fhl;Lfpd;wJ. ,jw;F gpujhd fhuzk; ehl;by; fhzg;gl;l gaq;futhj eltbf;ifahFk;. Mdhy;> 2009 Mk; Mz;by; Aj;jk; KbTf;F nfhz;Ltug;gl;lij mLj;J> ,yq;ifapd; Rw;Wyhj;Jiw ghupa tsu;r;rp Vw;gl;Ls;sJ vdyhk;. ,yq;if Rw;Wyh mgptpUj;jp mjpfhurigapd; fUj;Jf;F mika> 2017 Mk; Mz;L ntspehl;L Rw;Wyhg; gazpfspd; vz;zpf;if 2>116>407 MFk;. ,t;thW tsu;r;rpile;j Rw;Wyhj;Jiw fhuzkhf ,yq;if muR tUlhe;jk; mjpf tUthiag; ngw;Wf; nfhs;fpd;wik Fwpg;gplj;jf;fJ. me;jtifapy;> 2008 Mk; Mz;L ntWkNd 37>094 kpy;ypad; &gha; tUthiaj; je;j Rw;Wyhj;JiwahdJ> 2017 Mk; Mz;L 598>356 kpy;ypad; &gha; tUthia ml;ltiz – 1 ,y; ,yq;iff;F 2018Mk; Mz;L tUifje;j Rw;Wyh gpuahzpfis Nehf;fj;jpd; mbg;gilapy; tifg;gLj;jp fhl;lg;gl;Ls;sJ. mjpy; gps;isfs; rfpjk; FLk;gkhf tpLKiwia fopg;gjw;fhf tUgtu;fspd; tPjkhdJ kpff; $LjyhfTs;sik Fwpg;gplj;jf;fJ. “mt;thW FLk;gkhf tUk; Rw;Wyhg; gazpfs; N`hl;ly;fis tplTk; gq;fsh my;yJ tpy;yh (Villa) Nghd;wtw;wpNyNa trpf;f tpUk;gtu;. Mdhy; tu;j;jf Nehf;fq;fspy; my;yJ Vida Nehf;fq;fSf;fhf tUNthu; ngUk;ghYk; N`hl;ly; miwfis tpUk;Gtu;. vdNt mtutu; NjitfisAk; Nehf;fq;fisAk; mwpe;J Nritfs; toq;fNtz;Lk;” vd khjpupahf njupT nra;ag;gl;l Rw;Wyh Kftu; epiyakhd Figo holidays ,d; xJf;fPL Kfhikahsu; (Reservetion Manager) Fwpg;gpl;Ls;shu;. xU Kftu; epiyakhdJ ntWkNd ,ilepiyj;jufuhf (Intermediate) khj;jpuk; nraw;gLtjpy;iy. khwhf Rw;Wyhg; gazpfspd; khWgl;l NjitfisAk; Nehf;fq;fisAk; mwpe;J Nritfis toq;Ftjpy; ,ilKf nraw;ghl;il Nkw;nfhs;fpd;wd. vdNt Kftu; epiyaq;fspd; Clhf tUfpd;w Rw;Wyhg;gazpfspd; Njitfis me;epWtdq;fs; mwpe;J nraw;gLfpd;wik Kf;fpakhd tplakhFk;. tpsf;fg;glk; - 6: ePu;nfhOk;G Kftu; epiyaq;fspD}lhf tUifje;j Rw;Wyhg; gazpfs; - 2018 (%yk; : Kftu; epiyaq;fspd; Mz;lwpf;if njhFg;G) kj;jpa fpof;F ehLfs; 29% njd;dhrpa ehLfs; 26% fpof;fhrpa ehLfs; 12% Inuhg;gpa ehLfs; 18% mnkupf;fh 8% mT];jpNuypah 7% 10 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 NkYk; ,yq;if tUif je;j Rw;Wyh gazpfisg; nghUj;jtiuapy; ngUksthNdhu; ,e;jpah> rPdh> gpupj;jhdpah> N[u;kdp kw;Wk; gpuhd;]; Mfpa ehl;ltu;fs; Mtu;. tpsf;fg;glk; - 6 ,y; Fwpg;gpl;Ls;s jfty;fspw;F mika ,yq;iff;F 2018 Mk; Mz;by;> Ma;Tf;fhf njupTnra;ag;gl;l Kftu; epiyaq;fspd; Clhf tUifje;j Rw;Wyhg; gazpfspd; tpguk; tya mbg;gilapy; Fwpg;gplg;gl;Ls;sJ. mjw;fikthf kj;jpa fpof;F ehLfshd fl;lhu;> rT+jp mNugpah> Fitl;> Xkhd; Mfpa ehLfspy; ,Ue;J Rkhu; 29 rjtPjkhNdhu; tUif je;Js;sdu;. mjw;F mLj;j ,lj;jpy; fhzg;gLk; njd;dhrpa ehLfspy; ,e;jpah Kjd;ikahdjhf fhzg;gLfpd;wJ. tya mbg;gilapy; njd;dhrpah ,uz;lhtJ ,lj;jpy; fhzg;gl;l NghjpYk; ehLfs; mbg;gilapy; ,e;jpahtpy; ,Ue;J tUif je;jtu;fspd; vz;zpf;ifNa mjpfkhFk;. 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Kftu; epiyaq;fshy; toq;fg;gl;l Mz;lwpf;if gFg;gha;tpw;F cw;gLj;jg;gl;likf;F mika 2010 Mk; Mz;bw;Fg; gpd;duhd fhyg;gFjpapy; Fwpg;gpl;l epWtdq;fspd; Clhf tUif je;j Rw;Wyhg;gazpfspd; vz;zpf;if rLjpahf mjpfupj;Js;sikia tpsf;fg;glk; 7 fhl;Lfpd;wJ. ,jw;F gy;NtW fhuzpfspd; nry;thf;F fhzg;gl;l NghjpYk; ,yq;if Rw;Wyh mgptpUj;jp mjpfhurig 2007 Mk; Mz;L cUthf;fg;gl;lik gpujhd fhuzpnadyhk;. vdNt mjidj; njhlu;e;J te;j fhyg;gFjpfspy; ,yq;iff;F tUifje;j Rw;Wyhg;gazpfspd; vz;zpf;ifapy; Jupj tsu;r;rp fhzg;gLfpd;wikahdJ Rw;Wyh Kftu; epiyaq;fspd; ghupa gq;fspg;Gld; ,lk;ngw;Ws;sikf;F rpwe;j vLj;Jf;fhl;lhFk;. 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Kf;fpakhf xd;Wf;F Nkw;gl;l nkhopfis NgRtjw;fhd gapw;rpfis toq;fs;.  Rw;Wyh Kftu; epiyaq;fspw;Fk; tpLjp kw;Wk; N`hl;ly; Kfhikahsu;fspw;Fk; ,ilapyhd xj;jiog;ig tpUj;jp nra;jy;. 7. KbTiu ,yq;iff;F mjpf tUthia 369 Ngu; Rw;wyhrhu; njhopy; eltbf;iffspy; 923 Ngu; (10.2%) Rw;Wyh Kftu; epiyaq;fspy; NeubahfTk; kiwKfkhfTk; gzpGupaf; $batu;fshtu;. ,t;thW tpfpjhrhu mbg;gilapy; gq;fspg;ig Nehf;Fk;NghJ Rw;Wyh Kftu; epiyaq;fs; rpy jilfisAk; jhz;b Kf;fpa ,lj;jpy; ,Uf;fpd;wik Fwpg;gplj;jf;fJ. vdNt mt;thwhd jilfis ,optsthf;Ftjd; %yk; vjpu;fhyj;jpy; NkYk; mjpf gq;fspg;ig Rw;Wyh Kftu; epiyaq;fs; Clhf ngw;Wf;nfhs;syhk;. 12 Proceedings of 9th International Symposium (Full Paper), South Eastern University of Sri Lanka, Oluvil. 27th – 28th November 2019, ISBN: 978-955-627-189-8 crhj;Jiz ,izaj;jsk;:  Carmen Pastiu, Andreea Muntean, Claudia Moisa, Silvia Majcan (2014). The Role of Travel Agencies in Tourism Developmet in Alba Country, Retrieved from https://pdfs.semanticscholar.org, Accessed on 25, Jun, 2018.  Sri Lanka Tourism Development Authority, (2017). Annual Statistical report, Retrieved from www.sltda.lk, Accessed on 05, Jan, 2019.  Sri Lanka Tourism Development Authority, (2018). Annual report of Sri Lanka Tourism, Retrieved from www.sltda.lk, Accessed on 05, Jan, 2019.  UNWTO, (2010). What is Tourism?, Retrieved from www.tugberkuguru.com, Accessed on 15, Aug, 2018.  ePu;nfhOk;G gpuNjr nrayfk;> (2014). Mz;L mwpf;if> ePu;nfhOk;G gpuNjr nrayfg; gpupT.